Dealer Dragon is an aftermarket parts distributor with a specific focus. We only sell parts to new vehicle dealerships period. Our hyper focus helps us bridge the gap between the aftermarket, dealerships and it’s customers. We’ve created an online environment that makes ordering parts an easy and stress free experience.

We offer 1 to 2 day shipping, the latest brands and fitments at competitive prices all under the Dragon umbrella. Sound good? This is just the start. What really sets us apart is our marketing program and custom built tech created just for you, the dealership. Keep reading and learn how we’re working to change the game.



At the heart of Dealer Dragon is our custom web interface and dealer portal. Once your an approved customer you’ll receive the keys to a fully customizable retail store front. Through our dealer portal you’ll have the ability to brand your site to match your dealerships. You can turn on/off all products and categories that you wish to show or hide from your customers. They only shop for what you want them to and at the price you set.

A custom pricing module in the portal let’s you add in mark-ups for each department individually so you’ll have a true MSRP price to display. Customers can add items to the cart and see monthly payments based on percentage rates and loan time tables they chose. Sound great? We think so to. Hand your customers an ipad and let their imaginations go wild.


Need help with the marketing?¬† Leave that to our experienced design team by signing up to be a Dragon Elite member. As a member your dealership will be provided with marketing¬†materials ranging from brochures, window stickers, posters and POP displays to help build awareness and exposure for your aftermarket program. It’s the perfect compliment to our custom retail site to improve ROI across the board. Keep your sales team focused on selling that new car, truck or suv. Let us help accessorize it. Call or email today.